Steirerkraft – the Styrian’s elixir of life
What makes Styrians so special?
“Rumour has it that when Styrians get up in the morning, one of the first things they do is drink a sip of pumpkin seed oil. That’s not true. They drink a whole bottle! Some say they do so for health reasons. But the truth is – they drink it because it tastes so good!
People say you are what you eat. If that were true, we should all be able to instantly recognise a Styrian by their greenish complexion and the subtle nutty fragrance they exude.
Next time you meet one, take a sniff!”
From the start, Steirerkraft has stood for a healthy, meaningful diet. Newest scientific insights now confirm the positive effects it has on our bodies and minds. Mindful, natural foods are booming – and natural Steirerkraft products cater perfectly to this trend.
The new pilot campaign focuses on Steirerkraft’s CORE competency: pumpkin seeds and the oil they produce. With familiar humour and new, light-hearted visuals, the overall intention of the campaign is to highlight Steirerkraft’s cornerstones: a healthy diet, regionality and sustainability.
Five new radio spots have been added to the tried and trusted advertising campaign with actor Peter Simonischek. Slightly tongue in cheek, they narrate vivacious stories from Styria.
In terms of visuals, the new campaign is playful and unconventional. Subtly and colourfully, two themes present new insights into the health aspects of Styrian pumpkin seeds.
People say Steirerkraft pumpkin seeds not only make you clever, healthy, beautiful and strong – they can also make you feel happier.
Ein kleiner Einblick
The biggest contract grower
of oil pumpkins PGI
Alwera AG, Estyria’s parent company, is responsible for production of the raw goods via a contract farming system. The two companies have for some years maintained the largest PDI area of oil pumpkin in Austria and they know the fields and the farmers personally.Read more
stamp press process
While modernity has brought progress in many areas, the traditional Styrian stamp press process is still the best way of making pumpkin seed oil. The main difference between this and other pressing methods is that we work with open roasting pans. At our plant, people check when the pumpkin seeds are perfectly roasted and so will yield the very best oil. This enables our experienced oil millers to produce the pumpkin seed oil that has won more prizes than any other – and which as a result of this type of pressing retains all the natural constituents. The untreated oil is not filtered; the particles that make it cloudy settle naturally when the oil is left to rest.Read more