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Steirerkraft Achieves Top Scores in Latest Brand Study
Results That Speak for Themselves
A recent Gallup study confirms Steirerkraft’s outstanding position in the minds of consumers. With a brand awareness of nearly 50 percent, Steirerkraft clearly leads the field – impressing with quality, authenticity, and trust.
Steirerkraft remains the undisputed number one in the pumpkin seed oil segment, as shown by the latest representative study conducted by the renowned Gallup Institute. With an aided brand awareness of almost 50 percent, Steirerkraft ranks well ahead of all other manufacturer brands.
The survey, carried out in September 2025 among 1,500 participants, clearly reveals that origin, quality, trust, tradition, and likability are the core values that make Steirerkraft stand out.
“These excellent results highlight the positive development of the brand and the strong connection between the product and its consumers,” explains Günter Haunlieb, Study Director at the Gallup Institute.
Trust, Quality, and Passion
The results are no coincidence. For years, Steirerkraft has been committed to regional value creation and the highest standards of quality – from cultivation to bottling. Every bottle of Steirerkraft Pumpkin Seed Oil PGI stands for regional value creation and uncompromising quality standards.
“We see this renewed top rating as confirmation of our consistent brand work,” says Managing Director Andreas Cretnik. “Austria’s best-known pumpkin seed oil is also the most awarded pumpkin seed oil in the world. This underlines the refined taste of our consumers – and the importance of strong brands in the food retail market.”
Brand Strength That Connects
Behind this success lies more than just an exceptional product: Steirerkraft stands for uncompromising quality and a brand that inspires trust.
Authentic values, a modern brand identity, and a distinctive taste – this is the recipe for success that has made Steirerkraft a cherished part of Austrian cuisine for many years.
Ein kleiner Einblick
The biggest contract grower
of oil pumpkins PGI
Alwera AG, Estyria’s parent company, is responsible for production of the raw goods via a contract farming system. The two companies have for some years maintained the largest PDI area of oil pumpkin in Austria and they know the fields and the farmers personally.
Read moreImmer auf dem neuesten Stand
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Traditional Styrian
stamp press process
While modernity has brought progress in many areas, the traditional Styrian stamp press process is still the best way of making pumpkin seed oil. The main difference between this and other pressing methods is that we work with open roasting pans. At our plant, people check when the pumpkin seeds are perfectly roasted and so will yield the very best oil. This enables our experienced oil millers to produce the pumpkin seed oil that has won more prizes than any other – and which as a result of this type of pressing retains all the natural constituents. The untreated oil is not filtered; the particles that make it cloudy settle naturally when the oil is left to rest.
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About us
We are the specialist for pumpkin seeds, pumpkin seed oil, pulses and mushrooms. Plus an extensive organic range of dry products. We are passionate about natural foods with high-quality ingredients..
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+43 3178 2525-105