KernAktuell January 2020, News
Gallup evaluation of advertising performance in 2019
Styrian brand power
At the end of 2019, Gallup again confirmed Steirerkraft’s leading brand position in the oil segment in Austria.
Both familiarity and popularity continue to increase. Another important finding is that regionality remains the number one selling point. Taste and quality follow at a respectable distance. When Steirerkraft customers were asked what other Steirerkraft brand products they would like to buy, the most frequent answer was Styrian pumpkin seeds, followed by Styrian apple vinegar and Styrian scarlet runner beans.
Survey design: n=1,000, Nov./Dec. 2019; the Austrian Gallup Institute Dr. Karmasin GmbH
Ein kleiner Einblick
The biggest contract grower
of oil pumpkins PGI
Alwera AG, Estyria’s parent company, is responsible for production of the raw goods via a contract farming system. The two companies have for some years maintained the largest PDI area of oil pumpkin in Austria and they know the fields and the farmers personally.Read more
stamp press process
While modernity has brought progress in many areas, the traditional Styrian stamp press process is still the best way of making pumpkin seed oil. The main difference between this and other pressing methods is that we work with open roasting pans. At our plant, people check when the pumpkin seeds are perfectly roasted and so will yield the very best oil. This enables our experienced oil millers to produce the pumpkin seed oil that has won more prizes than any other – and which as a result of this type of pressing retains all the natural constituents. The untreated oil is not filtered; the particles that make it cloudy settle naturally when the oil is left to rest.Read more