KernAktuell September 2018, News
Tasting is believing – new Steirerkraft branding campaign
It took a lot of brain-storming evenings spent tasting huge amounts of raw pumpkin seed oil to come up with Steirerkraft’s heart-warming new brand awareness campaign. And one thing was clear: (All) foods love Steirerkraft!
Vanilla ice cream without a shot of Styrian pumpkin seed oil PGI and pumpkin seed brittle? Krauthäuptel lettuce from Graz without a pumpkin seed oil dressing? Or pastries without Styrian pumpkin seeds? For those of us who come from Styria, they’re all inconceivable! Our fine nutty-flavoured Steirerkraft pumpkin seed oil PGI and crunchy pumpkin seeds enhance any dish and make for a wonderful taste experience.
That is why the slogan for our new branding campaign is “Foods love Steirerkraft”. There are three new advertising motifs and ten radio spots in which different foods express their love for Steirerkraft pumpkin seed oil PGI and Steirerkraft pumpkin seeds, in a funny and coquettish way.
The radio spots will feature prominently for high publicity impact from October to November 2018 and from June to July 2019 on Austrian radio – Ö3 and RMS – and are bound to win the hearts of everyone who hears them, with their flavour-packed tales of love.
You can hear the radio spots in German at www.steirerkraft.com!
Ein kleiner Einblick
The biggest contract grower
of oil pumpkins PGI
Alwera AG, Estyria’s parent company, is responsible for production of the raw goods via a contract farming system. The two companies have for some years maintained the largest PDI area of oil pumpkin in Austria and they know the fields and the farmers personally.Read more
stamp press process
While modernity has brought progress in many areas, the traditional Styrian stamp press process is still the best way of making pumpkin seed oil. The main difference between this and other pressing methods is that we work with open roasting pans. At our plant, people check when the pumpkin seeds are perfectly roasted and so will yield the very best oil. This enables our experienced oil millers to produce the pumpkin seed oil that has won more prizes than any other – and which as a result of this type of pressing retains all the natural constituents. The untreated oil is not filtered; the particles that make it cloudy settle naturally when the oil is left to rest.Read more